What are the advantages ?

Translation and aggregation of disparate data- and event- sources into "information" and "information-context" (digital reasoning).

Cross domain data models (ontologies) which empowers intra-enterprise and cross-enterprise data exchange and collaboration.

Higher quality and more comprehensive information through active participation of domain-experts ("unexpected reuse") throughout the design, implementation and deployment process.

Further utilization of ongoing virtualization and SOA efforts and SAAS deployment on the road to "BI 2.0"

Flexible, transparent and smarter IT for lower risk, faster time to market and lower total cost of ownership.